SHOWTIME:
has joined forces with Women.com to promote the new series The L Word. Showtime Networks will award one grand-prize winner $10,000 in the “L is for Everything Women Love” sweeps, which runs exclusively on www.women.com through March 8. Banner ads and tune-in e-mails support, as do feature articles and interviews with cast on Women.com and some iVillage sites. The sweeps also gets on-air promos on Showtime and online mentions in ads for the series and at www.sho.com. Civic Entertainment, New York City, handles.
BRAND FUEL PROMOTIONS: Morrisville, NC, hired Barbara White, Lindsay Kihlstrom and Astra Vaughan in its research and sales support division. Caroline Mazza was hired as office manager.
Network
