Chief Marketer Staff
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Live From Search Engine Strategies: FindWhat Appoints Executives
FindWhat.com, a performance-based online marketing firm, has named three to executive posts, the firm announced at Jupitermedia’s Search Engine Strategies
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List and Database News
E-Diets Newsletter Postal Masterfile These 1.45 million individuals receive weekly e-mail newsletters on topics such as health, beauty, food, astrology
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Experian Acquires CheetahMail
Experian Marketing Services has acquired CheetahMail Inc., an e-mail marketing services firm. Financial details of the transaction, which closed March
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Live From Search Engine Strategies 2004: Study the Competition
Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan
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Short Cuts
R.R. Donnelley & Sons has made several appointments the executive team of its Long-Run Print Solutions division, which includes magazine, catalog, retail
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Senators Introduce Bill Prohibiting Sales of Children’s Lists
Senators Ron Wyden (D-OR) and Ted Stevens (R-AK) have introduced a bill that would ban the sale or rental of personal information for consumers under
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FTC Opens Inquiry into Reader’s Digest’s Telemarketing
The Federal Trade Commission has opened an inquiry into the telemarketing practices of the Reader’s Digest Corp. and its compliance with the national
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WNBA and Russell Form Multi-Year Partnership
The Women’s National Basketball Association (WNBA) and Russell Corp. have formed a two-year plus marketing partnership beginning with the 2004 WNBA season.
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Office Depot Taps Accenture Partner to be Chief Marketing Officer
Office Depot has named Charles “Chuck” Rubin executive vice president and chief merchandising officer. He will report to Bruce Nelson, the Delray Beach,
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Coca-Cola Names New Head of North American Business
Coca-Cola Co. last week named Donald R. Knauss, president of the North American business. He had headed the North American retail division. Knauss, 53,