The Women’s National Basketball Association (WNBA) and Russell Corp. have formed a two-year plus marketing partnership beginning with the 2004 WNBA season.
The relationship will promote the importance of fitness and health through a series of events, clinics and promotions. The Women’s Division of Russell Corp. will sponsor a new series of WNBA fitness clinics featuring WNBA players and geared towards active women with a focus on maintaining a healthy lifestyle through fitness training.
The 2005 WNBA All-Star Weekend will feature a Russell branded tent with give-aways, premiums and an interactive fan area.
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