Chief Marketer Staff

• Agencies

  St. Louis Paper Launches FSI Program

  The St. Louis Post-Dispatch has begun a freestanding insert and shared direct mail program to promote local businesses in its trading area. Local Values

• Agencies

  Out on a Limb, 10 Years Later

  May 1994 saw me standing in front of way too many people making out on a limb predictions about 30 topics, much of it big stuff, like war and peace and

• Pressing On

  Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,

• Flatlining

  Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They

• Clipping Path

  Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer

• Gateway To Close Retail Stores

  Computer marketer Gateway Inc. will close its network of 188 company-operated retail stores on April 9. Approximately 2,500 retail positions will be eliminated.

• Transcontinental CC3 Purchases Liberty Graphics

  Montreal-based Transcontinental Inc’s Transcontinental CC3 division has acquired certain assets of Liberty Graphics, a local commercial printer and direct

• Agencies

  Big ISPs File Suits Under Can Spam

  The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new

• Translating Sales

  ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

• Target Practice

  WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances