Chief Marketer Staff
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Jan Davis Hired as Shoppertrak’s President and CEO
Shoppertrak has hired Jan L. Davis to serve as its president/CEO effective April 5. Davis had been with TransUnion LLC, Chicago, for eight years, most
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Wasserstein Acquires Bear Creek for $260 Million
Japan’s Yamanouchi Pharmaceutical Co. will sell cataloger Bear Creek Corp. to investment fund Wasserstein & Co. for $260 million, according to news reports.
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Agencies
DMA Appoints Search Firm to Replace Wientzen
Executive search firm Spencer Stuart has been chosen to help pick the successor to Direct Marketing Association president H. Robert Wientzen. The DMA
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Agencies
Beanie Madness
I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to
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Agencies
PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT
In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the
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Oberto Sausage to Sponsor Mariners Games
Oberto Sausage Co. will sponsor several events at Seattle Mariners’ games this season, including the Opening Day festivities, Super Tuesday and the 4th
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List and Database News
Art Lovers @ E-mail Addresses These 845,000 Web registrants have opted-in to receive information on offers relating to art. Selections: Age, gender, geography,
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AFL and Universal Use Music to Bring in Fans
The Arena Football League and Universal Music Enterprises have developed a CD to sample music to football fans and drive music fans to the games. The
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Agencies
Seeing Green in Lavender
In the grandest tradition of political timidity, I am going to bravely not take a stance on gay weddings. The Democrats and Republicans already have announced
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Meridian Wins $10.5 Million Verdict Against Carlson
(Promo) Relationship management company Meridian Enterprises Inc. has been awarded a $10.5 million judgement against Carlson Marketing Group Inc. for