Chief Marketer Staff

• Alloy Buys On-Premise Media, Boutique Events Shop

  Alloy, Inc. has expanded its media holdings with the purchase of InSite Advertising, a media company with 13,000 ad displays in 65 markets, primarily

• Draft Hires VP, Director of Digital Strategy

  Jonathan Sackett has joined ad agency Draft

• Yahoo and Google to Stop Taking Gambling Ads

  Yahoo and Google, the Internet search engines, will stop taking advertisements in the U.S. from gambling casinos and related companies, according to wire

• Gretzky signs with McFarlane Toys

  McFarlane Toys has secured a licensing agreement to produce figures of hockey legend Wayne Gretzky for sale at major retailers worldwide. Terms of the

• P&G Sells Sunny D; Kraft Buys Veryfine

  Procter & Gamble steps back from beverages by selling its $550 million Sunny Delight brand. Meanwhile, Kraft Foods expands its beverage business with

• PepsiCo extends NFL sponsorship in $560 Million Deal

  PepsiCo and the NFL have extended their partnership, which had been set to end in 2006, through February 2011. The deal is worth $560 million over eight

• Responsys Taps Dan Springer as CEO

  Dan Springer, formerly managing director of Modem Media

• Spiegel Sells Newport News, Entertains Bids for Eddie Bauer Business

  The Spiegel Group has retained Miller Buckfire Lewis Ying & Co. to solicit bids for its Eddie Bauer business. The Downers Grove, IL-based cataloger and

• Sponsorship of Masters Goes Off-Site

  Major brands like Coors Light and Killian’s Irish Red have signed on as sponsors for a VIP event to be held this Friday for attendees of The Masters Golf

• J.C. Penney Sells Eckerd for $4.5 Billion

  J.C. Penney Co., Inc. has agreed to sell its Eckerd drugstores to two competitors for nearly $4.5 billion. CVS Corp., the No. 2 drugstore chain, will