Chief Marketer Staff

• News Briefs

  DISCOVERY NETWORKS: has hired BBC Two Controller Jane Root as executive VP and general manager of the Discovery Channel in the U.S. She takes the spot

• Spiegel Sells Newport News, Entertains Bids for Eddie Bauer Business

  The Spiegel Group has retained Miller Buckfire Lewis Ying & Co. to solicit bids for its Eddie Bauer business. The Downers Grove, IL-based cataloger and

• Sponsorship of Masters Goes Off-Site

  Major brands like Coors Light and Killian’s Irish Red have signed on as sponsors for a VIP event to be held this Friday for attendees of The Masters Golf

• J.C. Penney Sells Eckerd for $4.5 Billion

  J.C. Penney Co., Inc. has agreed to sell its Eckerd drugstores to two competitors for nearly $4.5 billion. CVS Corp., the No. 2 drugstore chain, will

• Letters to the Editor

  : Congratulations for having the courage to publish and republish

• Alloy Buys On-Premise Media, Boutique Events Shop

  Alloy, Inc. has expanded its media holdings with the purchase of InSite Advertising, a media company with 13,000 ad displays in 65 markets, primarily

• Gretzky signs with McFarlane Toys

  McFarlane Toys has secured a licensing agreement to produce figures of hockey legend Wayne Gretzky for sale at major retailers worldwide. Terms of the

• Ford Escape Hybrid Hits Manhattan

  New Yorkers may have been surprised to see Kevin Bacon or Matthew Modine driving a 2005 Ford Escape Hybrid yesterday in Manhattan, but it is all part

• PepsiCo extends NFL sponsorship in $560 Million Deal

  PepsiCo and the NFL have extended their partnership, which had been set to end in 2006, through February 2011. The deal is worth $560 million over eight

• Washington Now on the List of States Regulating Gift Cards

  Washington is the latest state to make it illegal to impose expiration dates and service or dormancy fees on gift certificates and gift cards. Governor