Chief Marketer Staff

• CADM Names Bjorncrantz DMer of Year

  The Chicago Association of Direct Marketing has named C. Eduard Bjorncrantz the 2004 Charles S. Downs Direct Marketer of the Year. He will receive the

• Agencies

  Iams Holds Pet Makeover Sweepstakes

  Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes

• Pringles Crisps to be Imprinted with Trivial Pursuit Questions

  Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted

• Short Cuts

  Grant A. Johnson has formed Insurance Direct Marketing, a new agency addressing the marketing needs of property and casualty, health, life, auto, annuity

• One Million AOL Members Vie for Spammer’s Porsche

  Over one million America Online members have entered a sweepstakes to win a Porsche Boxter seized from a spammer. AOL reported that during the first 24

• Financial Round-Up: March Breezy for Some, Blustery for Others

  March was a prosperous month for many direct marketers posting sales Thursday, with the notable exception of Spiegel, which reported a 20% decrease in

• Sugar Ray and Kia Spectra Gear Up for Summer Concert Tour

  Kia Motors America plans a concert tour and reality TV show, with pop rock band Sugar Ray to support the launch of the 2004 Kia Spectra. The core of the

• PRC Chair: More Postal Service Transparency Needed

  Postal regulators testified Wednesday that while the U.S. Postal Service needed more flexibility in setting rates, it must exhibit greater financial transparency,

• List and Database News

  Gaiam Inner Balance ALC of New York is now managing this direct-mail-sourced file of 12,083 last-24-month buyers from this natural products catalog. Selections:

• Photographer Claims Spiegel Distributed Shots to Overseas DMers

  Peter Rosenbaum Photography Corp. has filed a lawsuit against Otto GmbH and two companies in which Otto owns a majority stake: Otto Sumisho Inc. of Japan