Chief Marketer Staff

• Sears Turns to Entertainment to Push Sales

  Sears is entering the world of entertainment with the appointment of Norm Marshall & Associates, Inc. as its entertainment marketing partner. Norm Marshall

• Cingular Wireless PSA Debuts in Movie Theaters Nationwide

  In an attempt to keep moviegoers from talking on their cell phones during movies, Cingular Wireless is out in some theaters with a new public service

• You’re Hired: KFC Offers Job to Apprentice Loser

  Kentucky Fried Chicken is getting in on the wildly popular show The Apprentice, by extending a job offer to the runner-up. KFC will provide a one-week

• Pringles Crisps to be Imprinted with Trivial Pursuit Questions

  Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted

• Financial Round-Up: March Breezy for Some, Blustery for Others

  March was a prosperous month for many direct marketers posting sales Thursday, with the notable exception of Spiegel, which reported a 20% decrease in

• Sugar Ray and Kia Spectra Gear Up for Summer Concert Tour

  Kia Motors America plans a concert tour and reality TV show, with pop rock band Sugar Ray to support the launch of the 2004 Kia Spectra. The core of the

• Pringles Crisps to be Imprinted with Trivial Pursuit Questions

  Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted

• You’re Hired: KFC Offers Job to Apprentice Loser

  Kentucky Fried Chicken is getting in on the wildly popular show The Apprentice, by extending a job offer to the runner-up. KFC will provide a one-week

• Agencies

  Starz Drops $4 Million to Promote Pirates of the Caribbean

  Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

• News Briefs

  U.S. BANK: has become the title sponsor of the Greater Milwaukee Open PGA Tour event, ending the tournament’s 36-year history without a title sponsor.