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Chief Marketer Staff

  • Mail Stream: A Report on Incoming Direct Mail

    Making It Big’s spring catalog capitalizes on trends such as a desire for comfort and a preference for environmentally friendly products. The National Arbor Day Foundation entices donors with an offer for 10 flowering trees.

  • Sankyo Pharma Gives Data Outsourcing Work to Dendrite

    Sankyo Pharma Inc., the U.S. subsidiary of Tokyo-based Sankyo Co. Ltd., has signed a sales and marketing data agreement with Dendrite International Inc.

  • List and Database News

    Mad Magazine Millard Group Inc. has taken over management of this file of 83,449 subscribers to this satirical publication. The sources are direct mail,

  • Euro RSCG Life Acquires Two Spanish Healthcare Ad Agencies

    Euro RSCG Life has acquired Esquema, an independent healthcare advertising agency, and Medea, a medical education firm. Both companies are based in Spain.

  • Deutsch Makes Hires, Promotion in Data Strategy Department

    Sophia Soussan and Kwong Sai have joined Deutsch Inc., a New York-based advertising agency. Soussan, who was formerly vice president, customer acquisition

  • Short Cuts

    Gateway Inc. has appointed Deloitte & Touche LLP to be its independent auditor. The Poway, CA-based technology direct marketer was in the market for a

  • Shaper Image March Sales Rise 51%

    Sharper Image Corp. reported total sales of $54.8 million, for the month ended March 31, up 38% from $39.8 million last year. The company reported total

  • Loose Cannon: On First Loves

    Now matter how evil the swill, the first beer one drinks usually holds a warm place in one’s heart. For me, that beer was Miller Genuine Draft, which

  • Online Advertising to Grow in Albany NY Area

    Local online advertising spending in the Albany, NY area will double in 2004, predicted Borrell Associates Inc. The study, which looked at data for more

  • West Telemarketing Lays Off 300 in Arkansas

    West Telemarketing Services will lay off 300 workers when it closes its Fort Smith, AR call center early next month, according to wire service reports.