Chief Marketer Staff

• Pitney Bowes To Buy Group 1 for $321 Million

  Pitney Bowes Inc., Stamford, CT, has inked an agreement to acquire Group 1 Software Inc. of Lanham, MD. The all-cash transaction is valued at $321 million,

• Dentyne Hits College Campuses

  Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week

• Fox Box Launches Turtlize Your Room Sweeps

  Sure to appeal to TV-watching boys, the Fox Box Turtlize Your Room Sweepstakes will take place April 17-23, giving kids the chance to win 99 Teenage Mutant

• Showtime Seeks Presidential Candidates for New Series

  With the 2004 U.S. presidential election looming, Showtime Networks has teamed up with Yahoo HotJobs to find potential candidates to fill the Oval Office

• Burger King Appoints Chief Concept Officer

  Burger King Corp. has named Denny Post chief concept officer, a newly created position, effective immediately. In her new role, Post oversees all product

• Coinstar Kiosks Feature Olsen Twins Sweepstakes

  Warner Bros. Pictures has joined forces with supermarket coin changing machine company Coinstar, Inc. to promote the spring release of the latest Olsen

• Penfield Marketing Launches Hispanic Sports Marketing Unit

  Penfield Marketing Group has signed on Chilean driving legend Eliseo Salazar to create a Hispanic sports marketing unit. Eliseo Salazar Penfield Latino

• U.S. Bank Launches Invitation-Only Credit Card Loyalty Program

  Got a spare $1,500 cluttering up the manse as well as a yearning for luxury travel? Stratus Rewards, a loyalty program that features the Stratus Rewards

• PA Losing $600 Million in Online Sales Tax Revenue: Study

  Pennsylvania could be missing out on up to $600 million in sales-tax revenue this year because of items purchased online from out-of-state vendors, according

• Mail Stream: A Report on Incoming Direct Mail

  Making It Big’s spring catalog capitalizes on trends such as a desire for comfort and a preference for environmentally friendly products. The National Arbor Day Foundation entices donors with an offer for 10 flowering trees.