Chief Marketer Staff

• KFC Distributes Branded Dollar Bills

  Last Sunday, Kentucky Fried Chicken targeted Hispanic consumers at a Los Angeles street festival and music concert for the Latino community, by distributing

• Belinda Casper to Lead Harte-Hanks Florida DM Facility

  Belinda Casper has been promoted to managing director of direct marketing in Harte-Hanks

• Kmart, Martha Stewart Extend Deal through 2009

  Kmart has extended its licensing contract to carry Martha Stewart Everyday products through 2009, and will add furniture to the line. Kmart Holding Corp.

• Ben & Jerry’s, Apple Get Out the Vote

  Ben & Jerry’s today broke a voter-registration campaign with Apple Computers and non-profit Rock the Vote targeting young adults. The effort kicks off

• ValueClick’s Acquisitions, Asset Sale Contribute to Strong Quarter

  ValueClick Inc. generated net income of $13.4 million during first quarter 2004, compared with $1.2 million in first quarter 2003. The company’s revenue

• Judge Refuses to Block $126 Million NYC Snapple Deal

  Snapple has begun installing vending machines in New York City public buildings after a New York state judge refused last week to block a $126 million

• Steven Roth Joins Epsilon as Chief Privacy Officer

  Epsilon has named Steven Roth chief privacy officer, a newly created position. In his new position, Roth will consult with the Wakefield, MA-based firm

• Universal Promotes Old and New Films in $30 Million Push

  Universal Studios has partnered with Carl’s Jr., the American Red Cross and Toys “R” Us in an estimated $30 million marketing blitz to promote its upcoming

• Universal Promotes Old and New Films in $30 Million Push

  Universal Studios has partnered with Carl’s Jr., the American Red Cross and Toys “R” Us in an estimated $30 million marketing blitz to promote its upcoming

• Nabisco Launches Simpsons-branded Ritz Bits

  This spring, Fox Licensing and Merchandising has partnered with Nabisco to launch a new Simpsons-branded line of Ritz Bits S’mores featuring characters