This spring, Fox Licensing and Merchandising has partnered with Nabisco to launch a new Simpsons-branded line of Ritz Bits S’mores featuring characters from the show.
To support the launch, Nabisco is running a Simpsons sweeps through May on the boxes of all three flavors of Ritz Bits, S’mores, cheese and peanut butter.
The sweeps gives consumers a chance to win The Simpsons Experience in Hollywood. The grand-prize winner will receive a five-day trip to Hollywood where they will ride in a limousine to tour The Simpsons sites, including a trip to Fox studios. In addition, they will win a $2500 shopping spree and a Simpsons merchandise package worth $500.
The product packaging will feature custom Simpsons art and activities.
TV and Internet support.
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