Chief Marketer Staff

• Live from the Incentive Show: New Products on Display

  There were plenty of new products to choose from this year at the Incentive Show, from rechargeable spotlights to movies and popcorn for two to the latest

• List and Database News

  History Channel Club A&E Television Networks has chosen Names and Addresses Inc. to manage the membership list for the History Channel Club. A total of

• Chick-fil-A Sponsors NASCAR Driver Kyle Petty

  Last weekend following a race at the California Speedway, NASCAR driver Kyle Petty began to ride his Victory Motorcycle more than 3,000 miles as part

• Cendant’s Best Rate Summer Promotion

  Cendant’s hotel brands have launched a promotion featuring free meals, bonus loyalty club points and chances to win prizes to build awareness of phone

• News Briefs

  THE RADIATE GROUP: Chicago, named Cory Isaacson VP-new business development for the Omnicom-owned event marketing group. He had been a partner at Chicago-based

• Live from the Incentive Show: B2B Find Good Gift Card Use

  The use of gift cards as incentives in the business-to-business world is taking off. While cash or checks still reign as king of the incentive tools at

• Hispanic Online Usage Growing: Study

  The latest research shows that Hispanics are the fastest growing group online, with more than 12.6 million accessing the Internet from home, according

• Spider-Man 2 Swings Into Ballparks

  Major League Baseball Properties is teaming up with Columbia Pictures and Marvel Studios to support the national release of Spider-Man 2 via a weekend

• List and Database News

  Columbia House Entertainment Master File This newly available file contains nearly 25 million buyers of music, videos and DVDs sourced from direct mail,

• Editor’s Note

  Like everyone in the direct marketing world, the Direct staff was saddened to learn of the death of Patrick Honan, executive editor of DM News, at age