The latest research shows that Hispanics are the fastest growing group online, with more than 12.6 million accessing the Internet from home, according to a study by Nielsen/NetRatings.
Key highlights from the research are as follows:
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On average, the online Hispanic community is much younger than the general online population. Only five percent of the Hispanic Internet community is 55 years old and older, as compared to 21% of the general online population.
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Due to their relative youth, online Hispanics are more likely to purchase event tickets, movies, music and computer software than the general online audience.
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According to Neilsen/NetRatings NetView, household incomes for Hispanics online skew lower than the general Internet population, with 44% of the Hispanic online population posting household incomes of less than $50,000 annually. In comparison, 37% of the general online population made up this income group.
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