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Chief Marketer Staff

  • Enterprise Features Paige Davis in a Broadway Sweeps

    Enterprise Rent-A-Car is launching a new promotion this week with actress Paige Davis from TLC’s hit show Trading Spaces. The online sweepstakes runs

  • AXA Financial Partners with Madison Square Garden

    AXA Financial, Inc. has entered an 18-month, multi-million dollar partnership with Madison Square Garden, making the company an official marketing partner

  • People in the News

    Jim Barnett, former CEO of AltaVista, has joined ValueVision Media’s board of directors. Barnett most recently served as president of the search division

  • German Publisher VKG Selects Chordiant

    VKG Verlagvertriebs KG, the marketing division of German publishing house Bauer, has selected Chordiant Marketing Director to manage direct marketing

  • List and Database News

    Hershey’s Gift Catalog Updated counts are available on this 216,294 record file. These chocolate gift buyers are 65% female, with an average age 35 of

  • CNET Debuts Music Download Site

    CNET Networks Inc. has launched a new digital music Web site, MP3.com. MP3.com includes a directory of legal digital music downloads and streams across

  • New York Eyes Direct Shipment of Wine

    A new bill tucked into New York State Gov. George Pataki’s budget would make New York one of 13 states in the nation allowing direct shipment of wine

  • D&B Making Further German Inroads

    Business information giant D&B has completed the sale of its operations in Germany, Austria, Switzerland, Poland, Hungary and the Czech Republic to Bonnier

  • Liberty Media Reports Loss in Quarter

    Liberty Media Corp., the majority owner of home shopping TV network QVC, reported a net loss of $10 million for the first quarter, down from a profit

  • Mail Stream: A Report on Incoming Direct Mail

    Following filing for bankruptcy last year and subsequently being acquired by new management, artificial flower and gift catalog Petals has returned to the mail. Troubling statistics mark the outer envelope of a recent mailing from Campaign for Tobacco-Free Kids.