Chief Marketer Staff

• Serving Up Burgers With News

  While this year’s tight election race may induce a bipartisan need for bicarbonate, this week the folks at CNN have been dishing up burgers, tuna melts and more at the CNN Convention Diner, located just a few steps outside the site of the Republican National Convention.

• Millions of Capital One Game Pieces Dangle a Private Island

  An eye on the mailbox these days could get one lucky winner his or her own private Island and a bundle of spending money. Capital One yesterday began mailing about 250 million gamecards to consumers dangling island-related prizes tied to its No Hassle …

• Networks Tout Fall Shows with Mega Promos

  The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts …

• M&Ms Pink Up for Komen Foundation

  Masterfoods USA is selling pink and white M&Ms this fall to support the Susan G. Komen Breast Cancer Foundation. Masterfoods will donate 50 cents for each 8-oz. bag of the special-edition candies sold, up to $650,000. The minimum donation is $250,000. …

• P&G Launches Scent Disc with Shania Twain

  Procter & Gamble has signed superstar Shania Twain to promote its new scent experience, Scentstories by Febreze. The specially designed disc player works like a CD player. Consumers insert a disc, push a button and then enjoy any of a variety of scents …

• Agencies

  Hilton HHonors and Visa Offer Championship Game Tickets

  Hilton HHonors is giving its members a chance to see football’s biggest games of the season with a pair of sweepstakes. Members using a Visa card at any U.S. Hilton Family hotel or to book online at www.hiltonhhonors.com will earn 500 HHonors bonus …

• Agencies

  On Tour with This Old House

  Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series’ 25th anniversary …

• Morton’s Embarks on the World’s Largest Wine Bottle Tour

  Morton’s Steakhouse and Beringer have partnered to create the world’s largest bottle of wine to commemorate Morton’s 25th anniversary. The bottle is currently traveling via a cross-country tour with special receptions at 27 Morton’s locations inviting …

• SoBe Beverages Hires 86 The Onions for 2005 Promos

  SoBe Beverages has selected 86 the onions, a youth and entertainment marketing company, to conceptualize the company’s summer 2005 promotional campaign. The creative theme developed by 86 will drive the Norwalk, CT-based herbally enhanced, healthy …

• Agencies

  Meyer Becomes Official Snowplow

  Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore …