SoBe Beverages has selected 86 the onions, a youth and entertainment marketing company, to conceptualize the company’s summer 2005 promotional campaign.
The creative theme developed by 86 will drive the Norwalk, CT-based herbally enhanced, healthy beverage’s overall summer 2005 communications. Venice, CA-based 86 said it bested three contenders for the project.
The total budget for the campaign, which runs from May through October 2005, has not yet been set. SoBe Beverages is a separate operating unit of Pepsi-Cola North America.
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