Chief Marketer Staff
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Campbell Mithun Taps Rooney
Campbell Mithun hired Miller Brewing Co. veteran Jack Rooney as president of the Minneapolis-based agency. Rooney joins Campbell Mithun on Sept. 15. He had been executive VP-client management at GMR Marketing since 2002, and was Ogilvy & Mather’s global …
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Agencies
One Million Game Cards Tout Ebays’ College Superstore
EBay has opened a college bookstore and is taking the news to students on campus as well as at concerts, movies and the mall. The College Superstore at www.ebay.com/college offers 45% off the list price of textbooks. Thirty campus screenings of Will …
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Agencies
Visa Contest Courts Young Entrepreneurs
Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of …
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Vidal Sassoon Settles with P&G
Vidal Sassoon has settled a lawsuit with Procter & Gamble Co. over claims that the consumer products company deliberately sabotaged the Sassoon product line in favor of a competing brand. As part of the settlement, P&G will retain ownership of the …
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Agencies
Wise Foods Tunes In Bernie Mac
Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac ‘N Cheese Flavored Cheez Doodles. The “Hey America!” sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the …
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Agencies
Fox’s Ambush Makeover Embarks on an RV Tour
To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with …
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McDonald’s Encourages Physical Activity in the Northeast
McDonald’s has entered into a northeast regional partnership with the International Health, Racquet & Sportsclub Association (IHRSA) to encourage increased physical activity, smart menu choices and awareness of overall better well being, beginning today …
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News Briefs
BUENA VISTA HOME ENTERTAINMENT: has entered into a two-year partnership with Mosaic, a field sales and marketing company that will provide merchandising services for the company in markets nationwide. Mosaic will service all Buena Vista Home …
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Agencies
Ameriquest to Present NFL Opening Kickoff
Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League’s NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for …