Chief Marketer Staff

• Low-Carb Craze Still in Full Swing

  The low-carb dieting frenzy is not going away anytime soon. A new report finds that sales trends are on the rise for three types of products appealing to consumers trying to lower their carb intake, according to Information Resources, Inc.’s latest …

• Tyson Foods Tops Foodservice Ranking

  Foodservice operators ranked Tyson Foods the No. 1 supplier, followed by Coca-Cola and General Mills. Suppliers named McDonald’s Corp. the top operator, followed by Wendy’s and Subway. The rankings are compiled by Cannondale Associates, Wilton, CT, in …

• Dairy Association, WebMD Tout Weight Loss Program

  The American Dairy Association/National Dairy Council this month kicks off a three-year marketing partnership between its 3-A-Day of Dairy program and WebMD Weight Loss Clinic. The 3-A-Day/WebMD Weight Loss Challenge offers a free three-week …

• P&G Solicits Ideas for Pringles Prints

  Procter & Gamble is soliciting ideas to print on Pringles crisps.

• Agencies

  Hershey Foods Bows Vitamin-Fortified Syrup

  Hershey Foods launches Hershey’s Fortified Syrup with a recipe contest for kids. A spoonful of syrup helps the vitamins go down The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits …

• Agencies

  McDonald’s Teams with American Youth Soccer

  Southland McDonald’s restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at …

• PPAI Names Four to its Board

  The Promotional Products Association International has elected four new members to its board. They are: two distributors, Paul Miller of Sampson Miller Advertising, Inc., Bloomington, MN, and Margie Price, MAS of Premiums Plus, Inc., St. Louis, MO. And, …

• News Briefs

  THE FEDERAL TRADE COMMISSION: has sworn in Jon Leibowitz, the former VP-of congressional affairs for the Motion Picture Association of America, as a commissioner.FLEETWOOD HOMES: Riverside, CA, will give a home-entertainment center to consumers who buy …

• Agencies

  LG Mobile Phones to Sponsor Fashion Week

  LG Mobile Phones will be the featured sponsor of Olympus Fashion Week to be held this month in Manhattan. To kick off the week’s events—Sept. 18-15—LG is sponsoring a contest for designers from the Katherine Gibbs design school in New York City. …

• Agencies

  HP Takes Show on the Road

  Hewlett-Packard is on the road touting its new digital entertainment initiative featuring the Apple iPod +HP music player. Three tricked-out Cadillac Escalades will participate in more than 500 You Rock HP Tour events throughout North America until Dec. …