Chief Marketer Staff

• Color-Changing Coffee Sleeves Reveal New Hyundai SUV

  Hyundai Motor America is using color-changing coffee sleeves to promote is new 2005 Tucson SUV. The sleeves will be distributed to more than 2,000 upscale café locations nationwide during September and October. When placed around a hot beverage, the …

• Oreos Adopt ‘Got Milk?’ Logo

  Kraft Foods has put the “got milk?” trademark on packages of Oreo cookies-and on the cookies themselves. The deal between Kraft’s Biscuit Division and the California Milk Processor Board, which owns the “got milk?” trademark, includes embossing the …

• Burger King and AOL Serve Up Digital Music

  Burger King and AOL Music are the latest brands to promote digital music offerings as they plan to offer free music downloads with the purchase of a Whopper. From now through Oct. 3, Burger King restaurants across the country will give away one free …

• Agencies

  Showtime Promotes Dead Like Me with New York Musician

  Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing the hit series Dead Like Me to fans of breakout New York club musician Gavin DeGraw. DeGraw will appear as a street musician on the Oct. 24 …

• Agencies

  Airlines Use Sweeps to Get People Up and Away

  Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts. Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks …

• Agencies

  The Travel Channel Reaches Out to Hispanics

  The Travel Channel and Time Warner Cable are joining together for a new educational and promotional campaign designed to inform Spanish-speaking students about what’s cool in their local communities. Running throughout October, the campaign My Hometown …

• Agencies

  Starz Holds Free Preview Weekend Sweeps

  Starz and DirecTV are offering a free movie weekend to all DirecTV customers this month hosted by actor Billy Boyd from The Lord of the Rings trilogy. DirecTV customers who sign up for Starz during the free preview weekend Sept. 17-19 will receive a $15 …

• Dodge Joins Turner Sports Lineup

  Turner Sports and Dodge have reached a sponsorship agreement that makes the automaker the title sponsor of TBS’s college football post-game show, the Dodge Post Game Report. As part of the deal, Dodge will receive on-air billboards, promotional tune-in …

• DMA’s Ethics Report Includes 30 In-Depth Cases

  (Direct Newsline) —The Direct Marketing Association fielded 1,065 complaints and inquiries from consumers about the volume of mail, telephone calls and e-mail they received during the first half of 2004. An additional 30 cases were the subject of an …

• News Briefs

  EASTERN MOUNTAIN SPORTS: Peterborough, NH, completed a management-led buyout from American Retail Group for the 80-store chain. President-CEO Will Manzer led the buyout and will continue to run the chain with financing from J.H. Whitney & Co. This year …