Airlines Use Sweeps to Get People Up and Away
Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts.
Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks and Caicos Islands beginning Sept. 15. Participants can sign up online at www.flyasa.com or www.ecityoftravel.com.
The grand-prize winner of the Soak up the Sunshine sweeps gets round-trip airfare for four to Providenciales, four nights at the Beaches Turks and Caicos Resort and Spa, Neutrogena sun and skin-care products and Ocean Pacific eyewear. The promo began Tuesday and runs through Nov. 7.
British Airways is dangling a VIP tour of London’s historical musical landmarks and tickets to a concert by 80s band The Alarm for five guests and five night’s accommodations.
The Bands Reunited sweeps is a partnership between the airline and VH1 in celebration of the reuniting of great UK bands of the past. The sweeps, which began Sept. 1 and ends Sept. 30, will be promoted across VH1, VH1 Classic and VH1.com. Bands Reunited is a top-rated reality series airing on VH1 that tracks down 80s bands that had split and brings them back together. This week the show features New Kids on the Block, Haircut 100 and The Motels, among others. Entrants can register at www.ba.com or at www.vh1.com/reunited.
