Chief Marketer Staff

• Agencies

  Nestea Rolls Snowman with Web site, Tour

  Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music …

• Harris Interactive Buys WirthlinWorldwide for $41.8 million

  Market research and polling firm Harris Interactive, Inc. has acquired opinion research firm WirthlinWorldwide for $41.8 million in stock and cash. Harris Interactive, which conducts the Harris Poll, said it expects significant growth from the deal in …

• Panama City Beach Positions Itself as Spring Break Destination

  The Panama City Beach Convention & Visitors Bureau is tempting college students from the U.S. and Canada to hit its beaches for Spring Break 2005. The integrated marketing and promotional effort will reach millions of college students via a variety of …

• Turner Joins NASCAR Team

  Turner Broadcasting System, Inc. and a number of its networks have signed on as associate sponsors of the No. 60 Charter Racing Ford Taurus through the end of the NASCAR racing season, said car sponsor Charter Communications, Inc. The networks include …

• Jim Courier Starts Sports Marketing Biz

  Former top-ranked tennis player Jim Courier, event management expert Tim Stallard and sports and entertainment business strategist and operations specialist Jon Venison have launched InsideOut Sports and Entertainment. The New York City-based company …

• Grand Central Marketing Hires Guillette

  Jennifer Guillette has been named director, new business and strategic alliances at promotion agency Grand Central Marketing. Prior to joining New York-based GCM, Jennifer was partner at Boston-based Dialog Concepts, an online marketing agency. She also …

• News Briefs

  COTY, INC.: has signed a licensing agreement to develop and market fragrances under the Baby Phat by Kimora Lee Simmons brand. The deals marks the debut for Baby Phat in the fragrance and toiletries sector. MCDONALD’S: restaurants in the Tampa Bay area …

• Agencies

  P&I Postscripts

  REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at …

• Agencies

  Susan Gray to Take Reins of IGCC

  Susan Gray, the executive VP of the Incentive Gift Certificate Council, will be appointed president at the groups membership meeting to be held Sept. 27 at the start of the Motivation Show in Chicago. Gray, works as the director of merchant operations …

• Agencies

  Gift Cards Flow South to Aid Hurricane Victims

  At least one retailer and a supermarket chain are using gift cards to help victims of the recent Florida hurricanes. Sears, Roebuck and Co. provided United Way of Florida with $120,000 in gift cards for the families most affected by Hurricanes Charley …