Chief Marketer Staff

• Monster Cable in $24 Million Deal For Candlestick Park Name

  Monster Cable has signed a four-year $24 million naming rights deal with the city of San Francisco and the NFL’s San Francisco 49ers to re-name Candlestick Park. The stadium will immediately be renamed Monster Park, however the deal faces opposition …

• Budweiser to be Official Beer at 2008 Olympic Games

  Budweiser has been named the “official international beer sponsor” for the 2008 Olympic games to be held in Beijing China. The deal gives Anheuser-Busch, the maker of Bud, the right to use the Games’ logo for promotions in China and 29 other countries. …

• Kraft Readies South Beach Tag

  Next month Kraft Foods adds a “South Beach Diet Recommended” tag to packages of its existing products, with new South Beach Diet-branded products expected to launch in 2005. The tag is part of Kraft’s multi-year licensing deal with Dr. Arthur Agatston, …

• POPAI Lauds Three for P-O-P

  BMW of North America, Intuit and Pfizer won Display of the Year awards from the Point of Purchase Advertising International as part of POPAI’s Outstanding Merchandising Awards. The three Display of the Year awards are top honors for the annual OMA …

• Cinema Ads Sell New Calvin Klein Fragrance

  Unilever, for the first time, plans to use cinema advertising to promote its Calvin Klein fragrance division. The 55-second ad for the new women’s fragrance, Eternity Moment, features movie star Scarlett Johansson and actor Trent Ford. It will debut in …

• Agencies

  Travel Show Dangles Around-the-World Vacation

  The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as …

• Wunderman Promotes Zammarchi, Others

  Wunderman this week promoted three executives, including promotions veteran Steve Zammarchi. Zammarchi         Kessel         Schreuder     Zammarchi becomes president of Wunderman’s New York headquarters. He had been president of the Chicago office …

• News Briefs

  NATIONAL TREASURE: an upcoming movie starring Nicolas Cage, will be the basis of a joint-tourism campaign between the Washington, DC Convention & Tourism Corp. and the Greater Philadelphia Tourism Marketing Corp. The Touchstone Pictures’ film was shot …

• Holiday Inn Sells New Showers with $10 Million Campaign

  NEW YORK—Holiday Inn Express is kicking off a $10 million plus ad and promotional campaign Friday to get the word out about its new multi-million dollar bathroom makeover. The SimplySmart shower program will let consumers know about the $20 million …

• Zipatoni Hires Michael Oliver as AD

  Zipatoni has hired Michael Oliver as account director to work on the Energizer, Hallmark and Borden accounts. Most recently, Oliver worked for Saatchi & Saatchi X in Arkansas as an account service manager working with such clients as Wal-Mart, …