Monster Cable has signed a four-year $24 million naming rights deal with the city of San Francisco and the NFL’s San Francisco 49ers to re-name Candlestick Park. The stadium will immediately be renamed Monster Park, however the deal faces opposition from a proposition to be voted on in November that would mandate that the park remain named Candlestick.
As part of the deal, the city and the team will each receive $3 million annually from San Francisco-based Monster Cable, the 49ers said.
In June, San Francisco’s Board of Supervisors approved a proposal to allow the 49ers to pursue a naming rights agreement with five pre-approved companies—Organic, Virgin, Macromedia, Wells Fargo Bank and Monster Cable.
However, Proposition H, which appears on the November ballot, mandates that the park maintain the Candlestick name. Four city supervisors created the proposition but city officials said it is not clear whether the Monster Cable contract, signed in the wee hours Monday, would supercede a November vote, according to news reports.
The city had one of the first-ever naming rights deals in place in 1996, when 3Com put its moniker on Candlestick Park. It reverted back to its original name when the deal expired in 2001.
Network
