NATIONAL TREASURE: an upcoming movie starring Nicolas Cage, will be the basis of a joint-tourism campaign between the Washington, DC Convention & Tourism Corp. and the Greater Philadelphia Tourism Marketing Corp. The Touchstone Pictures’ film was shot on location in both cities. Hotel packages, a specially designed Web site and an advertising supplement will support the marketing effort.
SAKS FIFTH AVENUE ENTERPRISES: has named Caroline Dougherty as VP-special events for Saks Fifth Avenue. Most recently, she was VP-public relations and advertising at Club Monaco, a division of Polo Ralph Lauren.
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