Chief Marketer Staff

• Agencies

  The Del Polito Letter: An Ugly Sign of the Times

  You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …

• Agencies

  More Eyes on the Post

  New study shows direct mail readership is up

• Agencies

  The Makeover Maven: Too Vague, Too Unpersuasive

  Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy

• Agencies

  Financial Services: Up Close and Personal

  E-marketing helps financial firms like Boston

• Agencies

  E-xtra, E-xtra

  Online loyalty effort increases Danish newspaper

• Bronze Bombshells

  Only in America can you find statues of Nathan Hale, Jack Brickhouse and Bob Hartley all within a block of each other. Actually, only in Chicago because

• Listline e-Newsletter

  Coincide Media LLC has released a list of 12,991 subscribers to the new magazine LowCarb Energy. This publication features recipes and advice from health professionals.

• Loose Cannon: The First Ballots Are Cast!

  In a special edition of Loose Cannon sent out last Thursday, I asked readers to write in and

• Plot Line Promotions

  A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.

• Agencies

  For a Limited Time Only

  Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called