Chief Marketer Staff

• Wilde Gets Creative

  W.A. Wilde, a major direct marketing and fulfillment solutions provider in New England, today revealed the launch of Wilde Direct, a full-service creative agency for all direct response media.

• DMA Forum to Guide Drug Marketers

  The Pharmaceutical Council of the Direct Marketing Association will hold its first-ever Pharmaceutical Executive Forum in December, with a program tailored for senior-level executives of the pharma industry.

• List and Database News

  A listing of mailing list availabilities.

• Listline e-Newsletter

  Consumers who entered multiple Internet contests are named on the FWM Sweeps Entrants file. More than 2.8 million sweepstakes enthusiasts registered at a Web site operated by Farrell Website Management Inc.

• Agencies

  Five Emerging Trends in Database Marketing

  First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects

• Loose Cannon: After 11/2, Did Everything Change — for DMers?

  In the days leading up to last week

• BellSouth, SBC Go Shopping for YellowPages.com

  Baby Bells SBC Communications and BellSouth let their fingers do the signing today

• Reader’s Digest Widens Loss As Promotion Costs Accounting Changes

  The Reader

• 24/7 Sees “Opportunities” in a DoubleClick Sell-Off

  Interactive advertising and marketing agency 24/7 Real Media says it sees potential opportunities in the possibility that competitor DoubleClick may sell off parts of its operations.

• Multimedia Live Changes Name to MarketLive

  Multimedia Live, an e-commerce technology firm, has changed its name to MarketLive, Inc. The new name reflects the company