Chief Marketer Staff

• News Briefs

  A FEDERAL JUDGE: has awarded Robert Kramer, the owner of an Internet services company, more than $1 billion in a spam lawsuit. Kramer filed suit against 300 spammers after his servers received up to 10 million spam e-mails a day in 2000. AMP Dollar …

• Online Shoppers Go for Jewelry and Luxury Goods

  Jewelry, luxury goods and accessories are shaping up to be hottest online product categories this shopping season in terms of the number of consumers visiting Web sites.

• DoubleClick Upgrades Multi-Channel Tracking

  DoubleClick Inc. has upgraded its Internet-based customer tracking software making it possible to simultaneously monitor response in multiple marketing channels: catalogs, direct mail, telemarketing, paid search engine promotions and various types of retail marketing.

• Harte-Hanks Acquires E-mail Firm

  Harte-Hanks Inc. has acquired Postfuture Inc., an e-mail services company based in Richardson, TX for undisclosed financial terms.

• FTC Requires Monthly Do-Not-Call List Updates

  New list regulations that take effect on Jan. 1 require that telemarketing lists be matched against the National Do-Not-Call Registry monthly, instead of quarterly, to purge the names of consumers who requested not to be called.

• Eatery Generates Traffic With E-mail

  Sol Grill, a Newport Beach, CA restaurant has reportedly increased its customer traffic by 20% with an e-mail marketing program, developed with the help of mUrgent Corp., an e-mail marketing firm based in Santa Ana, CA.

• Letters to the Editor

  :
  This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.

• List and Database News

  Three Across LLC has a list of 23,118 active members of the Crosswords Club, Uptown Puzzle Club and Large Print Crosswords Club.

• Digital

  SEM From A to Z

  Nowhere in all of marketing is there a more misunderstood word than “optimization” (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase “crawlability.” But it largely was replaced by “search egnine marketing” as search became more of a marketing and advertising function than a responsibility of tech departments.

• Listline e-Newsletter

  The information technology firm Xsorbit has appointed VentureDirect
  Worldwide to oversee its list of 93,103 managers of online message
  boards.