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Chief Marketer Staff

  • Kraft Sells Yogurt Business to CoolBrands for $59 Million

    Kraft Foods Inc. has agreed to sell its yogurt business to CoolBrands International Inc. for about $59 million. The business, which includes licenses for the Breyers, Crème Savers and Light ‘n Lively brands, is estimated to generate approximately $90 …

  • Kirstie Alley to Campaign in Jenny Craig Ads

    Jenny Craig Inc. has a boost in its promotions department thanks to a deal with actress Kirstie Alley, who will appear in a new campaign promoting the weight-loss program. The deal comes in response to statements Alley made that she wants to lose the …

  • General Mills Customizes Diet Plans

    General Mills kicks off the new year with a weight management program tailored to individual consumers. Mills also will give a total of $500,000 to retailers to partner with non-profits that run health, nutrition and fitness programs. This is the first …

  • Listline e-Newsletter

    Millard Group Inc. has been appointed list manager by PC World Communications Inc., publisher of PC World magazine. The appointment takes effect Jan. 1 for this list of 786,887 active subscribers.

  • XM Satellite Chooses Millsport

    XM Satellite Radio Inc. has selected Millsport, the sponsorship and event consulting unit of The Marketing Arm, as its agency of record. Stamford, CT-based Millsport will provide a mix of strategic consulting, program planning and integrated activation …

  • Agencies

    Loose Cannon: Hacker’s Trick Makes St. Nick Ticked

    Post-Christmas letdowns were deepened by the revelation that yet another data entity

  • Charities Keep Only One Third of Funds Raised in New York: Report

    Fundraisers generated $187.4 million from New York State residents last year. But only $63 million of that money was retained by charitable organizations, according to an annual report on fundraising by state Attorney General Eliot Spitzer.

  • Aegis’s Isobar Unit Acquires iProspect

    Isobar, a digital marketing firm, has acquired iProspect, a search engine marketing firm.

  • Scrip Advantage Acquires Teleplus Consumer Services

    Scrip Advantage, Inc. has acquired Teleplus Consumer Services, Inc. The deal closed on Dec. 17. Details of the transaction were not disclosed.

  • Fastclick to file for IPO

    Fastclick Inc., an Internet advertising firm, has registered with the Securities and Exchange Commission Securities and Exchange Commission for an initial public offering of up to $92 million in common stock.