XM Satellite Radio Inc. has selected Millsport, the sponsorship and event consulting unit of The Marketing Arm, as its agency of record.
Stamford, CT-based Millsport will provide a mix of strategic consulting, program planning and integrated activation around XM’s portfolio of marketing partnerships including Major League Baseball, NASCAR, Collegiate Sports and music. Program extensions will include XM’s retail, automotive and technology partnerships.
In addition, Millsport will tap Dallas-based The Marketing Arm’s promotion, event marketing and talent buying services to support XM program activation.
Network
