Chief Marketer Staff
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Vertrue to Acquire My Choice Medical Holdings
Vertrue Inc., a membership and loyalty program marketing firm based in Stamford, CT, an entered an agreement to purchase My Choice Medical Holdings Inc., a medical advertising and practice management firm that targets plastic surgeons.
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MaxPlanet to Market Books Via Cell Phones
MaxPlanet Corp. of New York plans to begin marketing and distributing books via wireless mobile devices, following its acquisition of Wireless Ink LLC, a Web site publishing firm.
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Walter Karl to Develop Search Engine Unit
Walter Karl Interactive has appointed Thomas Burke to serve as director of search engine optimization in the Chicago office. Burke previously worked in a similar capacity at Consumer Base.
In his new position, Burke will be responsible for developing a search engine and banner advertising network, which will include paid listings, search and pay-per-click search engine marketing and affiliate network services.
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Short Cuts
Alloy Inc., a New York-based cataloger, said it has settled a securities lawsuit filed against itself and certain of its directors in March 2003 for $6.75 million.
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People in the News
Flax Art & Design has named Howard Flax as CEO and Martin McClanan as president. Philip Flax, former president and CEO, will become chairman.
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List and Database News
Millard Group Inc. has been named manager of the PC World magazine subscription list, effective Jan. 1. Three-quarters of these 786,887 subscribers are men from households with an $80,800 average income.
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News Briefs
SNAPPLE: is bringing back “The Snapple Lady,” a former employee named Wendy Kaufman, to try and jolt soft drink sales next month. The Snapple Lady will be featured in TV ads that debut Jan. 17.MOVIE GALLERY: will be the presenting sponsor of the 2004 …
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Omnicom Forms Auto Marketing Group
Omnicom Group has formed a network of automotive marketing agencies under its Radiate Group umbrella. The centerpiece of the new Radiate Automotive Marketing Services Group is Omnicom-owned AMCI (Automotive Marketing Consultants Inc.). The automotive …
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Retailing Hall of Fame Launches with Five Honorees
From top left: Stanley Marcus, Allen Questrom, Leonard Riggio, Gordon Segal and Sam Walton Five retail giants will be inducted this month into the new Retailing Hall of Fame.The Center for Retailing Studies, a division of the Texas A&M Mays Business …