Chief Marketer Staff, Author at Chief Marketer

PPW Leaps Into Yesteryear With Sports Premiums

Fans in Houston are pulling strings over PPW’s Yao Ming All-Star Marionette Promotional Partners Worldwide believes there’s a world beyond the Bobble Head, and is discovering what that world could hold with a jump into the sports premium business. The …

Agencies

Naxcom Contest Brings Dealers to Web Site

Online sports memorabilia broker Naxcom was looking for a way to build its vintage memorabilia (pre-1980) business and entice some of the best dealers in the business to sell through its Web site. The Los Angeles-based company said it found the way to …

Agencies

Hyatt Serves up Something YUMMy

Consumers in the mood for a little something more than a cold muffin or boxed cereal may find a mouth-watering reason to book a room at Hyatt Hotels and Resorts. More than 80 hotels in the chain nationwide and in Canada are offering guests a free full …

Agencies

Hershey’s Dangles $1 Million In Super Bowl Sweeps

Hershey Foods Corp. and Super Bowl quarterbacks Donovan McNabb and Tom Brady are giving consumers a chance to win $1 million in an online sweepstakes being held this week. Tom Brady and Donovan McNabb’s on-field performances could make a Hershey …

Agencies

Consumers Sign on For Pet Perks in the Sky

United Airlines joins a growing list of competitors that’s reaching out to four-legged or feathered customers in hopes of attracting their two-legged owners to fly its airline. Under the “United Pet Class” promotion, United Mileage Plus members can …

Agencies

GSN, My Sony Offer Loyalty Program

Loyalty has its own rewards, especially when it comes to television. Take GSN for example, which recently launched a new loyalty program that gives viewers a chance to earn My Sony points toward Sony products and services and exclusive GSN merchandise. …

Agencies

The Knot Offers Vacation Getaway Through Watch-and-Win Sweeps

Wedding planning company, The Knot, has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia. The five-episode Play to …

Agencies

Shoppers Like Grocery Loyalty Cards Despite Privacy Worries

Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …

Diana Ross Debuts Cosmetics Line by M.A.C.

M.A.C. Cosmetics has named Diana Ross as its Beauty Icon to represent a new line of cosmetics named after the super star. Diana Ross unveils her new cosmetics line by M.A.C. The Diana Ross Beauty Icon 2 is a daytime and evening collection of …

Agencies

Fleetwood to Launch RV Vacation Club

Recreational vehicle manufacturer Fleetwood Enterprises will launch a vacation club for recreational vehicle fans this spring, a first for the RV industry. The points-based Fleetwood Vacation Club treats RVs like time-share condos: Club members schedule …