Chief Marketer Staff

• Ask Jeeves Launches TV Campaign

  Ask Jeeves Inc. will debut six television ads to promote its flagship search site.

• Echo Awards Seeks Judges

  The Direct Marketing Association is looking for judges for the 2005 International Echo Awards

• Monster Acquires French Recruiting Site

  Monster Worldwide has acquired French online recruiting site Emailjob.com from Reed Expositions France and company founder Didier Ryckelynck for approximately $26 million

• Anti-Phishing Network Debuts

  Microsoft, eBay, PayPal and Visa are among the initial participants in the Phish Report Network, an anti-phishing aggregating service operated by WholeSecurity

• 24/7 Debuts Tokyo Outpost

  24/7 Real Media Inc. has opened an office in Tokyo

• People in the News

  The Direct Marketing Association’s Financial Services Council will honor Gerber Life Insurance Company with its “Company of the Year” award, and Eugene Raitt, senior vice president and chief direct marketing officer, AIG Companies Worldwide, with the “Direct Marketer of the Year Award

• Letters to the Editor

  Good point about the employee not wanting everyone to know where she shops; that is indeed her own business

• List and Database News

  Mailing lists for rent

• FTC Says Product Placement Disclosure Not Necessary

  The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an “advertisement.” But it did say that the commission will continue its policy of evaluating on a case-by-case basis whether an advertising format or specific product placement is deceptive or likely to cause consumer injury.

• Agencies

  FTC Says Product Placement Disclosure Not Necessary

  The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an “advertisement.” But it did say that the commission will continue its policy of …