Chief Marketer Staff
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IAC/Interactive Posts Fourth Quarter Loss
IAC/Interactive Corp reported a net loss of $42.6 million for the fourth quarter, compared to net income of $156 million during the same period last year.
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CDW Launches Massive DR Branding Effort
CDW Corp. has launched a new direct response
branding campaign. -
LEGO Taps Experian for European DM Efforts
LEGO, the toy manufacturer, has signed a three-year contract with Experian to provide it with a database management system to help boost the speed and accuracy of its direct mail campaigns in Europe.
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Mone Forms Msearch SEM unit
Mone Worldwide, the digital and direct marketing unit of WPP, has formed Msearch, a search engine marketing operation.
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Sharper Image Appoints Jeff Nachbor CFO
Sharper Image Corp. has named Jeff Nachbor senior vice president and chief financial officer.
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Catalina Names Frier VP of Finance
Catalina Marketing Corp. has named Rick Frier executive vice president, finance and accounting.
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Short Cuts
Rauxa Direct, Costa Mesa, CA, has opened a new office in Seattle. The address is at 520 Pike St., Suite 1100, Seattle, WA. …
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List and Database News
Mailing lists for rent
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