Mone Worldwide, the digital and direct marketing unit of WPP, has formed Msearch, a search engine marketing operation.
Stuart Bogaty, former senior partner, managing director of Mone New York, becomes CEO, Msearch North America with operations in New York, Los Angeles, Chicago and Toronto. Richard Collins, former CEO of Mone UK, will serve as worldwide CEO, Msearch, based in London. Bogaty and Collins both report into Nasreen Madhany, CEO, Mone Worldwide. “Search engine marketing will continue to outpace the growth of Internet advertising overall, and represents an important strategic direction for us,” said Bogaty in a statement. “We are uniquely positioned with existing expertise and a global network to take advantage of this opportunity to provide clients with the strongest, most efficient use of SEM.”
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