Chief Marketer Staff

• Revlon Reports First Quarterly Profit in Six Years

  Revlon, Inc., the maker of Revlon and Almay cosmetics, has posted its first quarterly profit in more than six years. However, the company’s CEO acknowledged that it still has a lot of work to do. Net income for the quarter was $46.2 million, compared …

• Coke CEO Could Get $9 Million Bonus

  The Coca-Cola Co. plans to give its chief executive a mega bonus if certain profit goals are met. CEO Neville Isdell stands to receive a maximum performance award valued at close to $9 million based on how big the company’s earnings per share grow …

• Agencies

  Strawberry Shortcake Sweetens New Line With Sweeps

  Strawberry Shortcake is back and is sweeter than ever, touting a new sweepstakes and meet and greet tour for young consumers. Strawberry Shortcake and company tout new Seaberry Beach line DIC Entertainment and American Greeting Corp. are celebrating …

• Agencies

  Mott’s and The Wiggles Tour Ties with Retail Promos

  Mott’s has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott’s and The Wiggles mail-in promo features a free music CD Mott’s will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by …

• Agencies

  Whirlpool, Reba Tour Again for Habitat

  Whirlpool Corp. will sponsor Reba McEntire’s 24-city tour on behalf of Habitat for Humanity. McEntire and Whirlpool play an encore for Habitat This is the second year that Whirlpool’s flagship brand is presenting sponsor of the Reba Tour, which runs …

• News Briefs

  BLOCKBUSTER: has been sued by New Jersey Attorney General Peter Harvey, who charged that the video chain’s new “no more late fees” policy it has heavily promoted doesn’t properly disclose the policy’s terms and could mislead customers. CENTURY 21 REAL …

• InfoUSA Says Digital Impact’s “Poison Pill” Move Not in Stockholders’ Interest

  InfoUSA Inc. condemned Digital Impact

• Markey Information Protection Bill Picks Up Third Sponsor

  Rep. Rahm Emanuel (D-IL) has signed on as a co-sponsor of Rep. Edward J. Markey

• Carlson Marketing Names José Ferrão President of Europe, Middle East and Africa

  Carlson Marketing Group, has promoted José Ferrão to president of its operations in Europe, the Middle East and Africa. In his new position, Ferrão will coordinate customer-centered strategies for a wide range of industries, including Fast Moving Consumer Goods, Travel & Leisure, Retail, Government, Financial Services, Automotive, Hospitality, Utilities and Entertainment. Ferrão will continue to be based in London.

• GOT Acquires Smart Solutions International

  GOT Corp. has acquired Smart Solutions International, (SSI) a U.S.-based Cognos Business Intelligence consultancy. The deal adds business intelligence functions to GOT’s offerings. GOT did not release the purchase price.