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Chief Marketer Staff

  • Agencies

    Mailing o’ the Green

    Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it’s easier said than done. In January, San Francisco-based

  • Agencies

    Pore Data Hygiene

    As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products

  • Agencies

    News briefs/directmag.com

    3/1 The SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION (Sempro), Palo Alto, CA, elected a board of directors comprised of eight new members and re-elected

  • Agencies

    Shiny Trinkets

    Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the

  • Agencies

    A Choice Strategy

    Ask any four marketers what customer relationship management means to them and you’re likely to get four completely unique answers. We know because we

  • Agencies

    Reunion.com Brings Users, Landing Pages Together

    Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

  • Agencies

    Proximity Wins Caples Best in Show Twice

    For the first time in the John Caples International Awards’ 27-year history, two best-in-show honors were given and both to Proximity agencies. Proximity

  • Agencies

    Do-Not-Call Confusion

    The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of the

  • Listline e-Newsletter

    ALC Data Management now oversees a list of 81,006 members and donors who
    support KCET Public Television in Southern California. The average
    donation is $40.

  • Zipatoni Loses Miller Work to Frankel and Upshot

    Miller Brewing Co. has discontinued its promotions work with Zipatoni and reassigned the business to Chicago agencies Frankel and Upshot. The beer maker also chose GMR Marketing to handle its event marketing. The agencies will be working on the Miller …