For the first time in the John Caples International Awards’ 27-year history, two best-in-show honors were given — and both to Proximity agencies.
Proximity London received a best in show for client Save the Children’s “Skip a Treat” campaign in the consumer nonprofit multimedia category (where it also won first place); and Proximity BBDO France was recognized for the in-house campaign “Wemissyou.com” in the business single medium category.
From a field of 1,055 direct marketing entries from 34 countries, 15 received first-place awards, 53 earned second-place distinctions and 62 took third place.
The presentation was held last month in New York.
NBC Universal and agency Shackleton Direct of Madrid, Spain, took the Courageous Client Award for their effort entitled “Another Reality” in the business multimedia campaign category.
The Irving Wunderman Award for lifetime creative achievement was won by Steve Bassett, executive creative director of The Martin Agency, Richmond, VA.
The Andi Emerson Award, recognizing lifetime outstanding service to the direct marketing and interactive professions, was given to John Roska of Roska Direct in Philadelphia.
Some of the first-place winners included:
Collateral/Alternate Media — Consumer — Single
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“Folded Dollar Shirt” campaign for client Pleats; agency, Rodgers Townsend; creative director, Tom Hudder; copywriter, Erik Mathre; art director, Martha Koenig; production manager, Cheryl Sparks.
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“Origami Flowers” for client Royal Mail; agency, Proximity London; creative director, Caitlin Ryan; copywriter, Philip Blackmore; art director, Louise Ellis; production manager, Tony Parsons.
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“N-Gage Virus” for client Nokia; agency, Maismercado; creative director and copywriter, Jorge Coelho; art director, Antonio Bezerra; production manager, Hugo Azevedo.
Direct Mail Over $5, Dimensional — Business — Single
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“Billosaurus” for client BPAY; agency, bmf; creative directors, Warren Brown and Dylan Taylor; copywriter, Michael Barnfield; art director, Mathew Batten; production manager, Jenny McMahon.
Direct Mail Under $5, Dimensional — Business — Single — Nonprofit
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“Fill the Gap” for client Fundacio Exit; agency, DEC; creative director, Valentin Soto; copywriter, Elisabeth Gilberga; art director, Alberto Delgado.
E-Mail — Consumer — Single
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“Zero to Obsession” for client Lotus Cars; agency, 20:20 London; creative director, Peter Riley; art directors, Dean Woodhouse, Hugo Bierschenk and Mark Riley; production manager, Tim Garbutt. (This campaign also won first place honors in the Multimedia — Consumer category.)
Miscellaneous — Single — Nonprofit
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“Bubble Wrap Day” for client Seeing Eye Dogs Australia; agency, Rapp Collins Australia; creative director, Fiona Davison; copywriter, Genevieve Hoey; art director, Victoria Milne; production manager, Tristan Alexander.
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