Chief Marketer Staff
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Buy.com Taps Commission Junction
Buy.com has selected Commission Junction to power its performance-marketing program and to drive sales through affiliate marketing.
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Short Cuts
The U.K. Institute of Direct Marketing has commissioned online learning company Trainer1 to develop and produce e-learning materials for its professional qualifications program.
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List and Database News
America’s New Woman This compilation contains 342,602 last-three-month buyers who are single working women. Selections: Age, bankcards, dwelling type, ethnic/religious, income. length of residence, mail order buyers, marital status, phone numbers, …
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Agencies
A Multichannel Merchant Who Knows Her Craft
Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says.
In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item called the Bowdabra, would wait to put up its first transactional Web site until three months ago. She founded Bowdabra back in 1998, when she was training people in starting up corporate gift businesses and found how difficult it was for most people to tie a good bow in a ribbon.
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Agencies
Are You Giving Multichannel Customers What They Want?
You may think your customers are satisfied. After all, you offer them a wider selection, better pricing and a more functional Web site than both of your nearest competitors. But a recent study about consumer satisfaction on the Web suggest that you may need to think more broadly about how elusive satisfaction can be
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Listline e-Newsletter 07/06/05
Mokrynskidirect was recently appointed manager of the Caswell-Massey
catalog file. Among the segments offered are 66,043 buyers from the last
12 months. -
Agencies
HBO Gives Entourage Viewers Special Access
HBO is in the midst of a tune-in promotion for its summer show, The Entourage, that puts a new spin on loyalty marketing. The cable network is distributing Entourage cards good for perks at clubs, restaurants and retailers in six cities. HBO has …
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Agencies
McDonald’s Links Burgers and DVDs
McDonald’s is enhancing its own version of dinner and a movie, expanding testing of its national DVD-rental kiosk program across several markets this year. Last month, the QSR added DVD rental kiosks in the Houston and Minneapolis markets and planned to …
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Agencies
Mr. Youth Buys CollegeFest Event
Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product …