* Caswell-Massey
* FreeStyle Rewards
* New Pig Industrial Catalog MO Buyers
* People on the Move Lists
* FragranceNet PIP
* Bauer Publishing Enhanced Master File
LISTS UNDER NEW MANAGEMENT
Caswell-Massey
Mokrynskidirect was recently appointed manager of the Caswell-Massey catalog file. Among the segments offered are 66,043 buyers from the last 12 months. The average order for soaps, fragrances and other personal care products was $65. A typical customer is 40 to 65 with a $75,000 income. Direct Media Inc. was the prior list manager.
Selections: Hotlines, requestors, $50-plus/$75-plus buyers, gender, state/SCF/ZIP
Sample usage: Aerosoles, Brooks Brothers,
Sample tests: Bloomingdales by Mail, Colonial Candle of Cape Code, Eximous, Herrington, Irvine Park by Blair, Sierra Trading Post, Touch of Class
Price: $110/M (last-12-month buyers)
Contact: Mokrynskidirect, Wendy Udell at 201-487-8181, ext. 627 or [email protected]
NEW LISTS
FreeStyle Rewards
CoolSavings Inc. has released FreeStyle Rewards, a master file identifying 500,000 consumers who registered online to receive points redeemable for gifts–for making Web site purchases. Most of these individuals are women, 25 to 44, married with children, with incomes ranging between $50,000 and $75,000.
Selections: Not yet available
Price: $80/M
Contact: Response Media Products Inc., Mar-Leighsa White at 770-936-6256 or [email protected]
New Pig Industrial Catalog MO Buyers
New Pig Corp. has a list universe with 839,991 names, including 68,276 buyers from the last 12 months. New Pig offers a line of industrial products through its catalog the “Pigalog.” This is an audience of corporate purchasing, plant and operations managers.
Selections: Industry, job function/title, company size, one per site, inquirers, hotlines, state/SCF/ZIP
Price: $110/M (base)
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 [email protected]
People on the Move Lists
Change of address data from credit grantors has been assembled to develop the People on the Move group of new mover files. The People on the Move: New Mover Master File consists of 1.7 million names on a one-month hotline. Several segments and separate lists identifying new movers with various types of loans, bankcard holders and retail credit cardholders are available. Each file includes one-month hotlines.
Selections: Gender, move type, age, income, bank/retail cardholder, Auto/installment/mortgage/student loan, state/SCF/ZIP
Price: $65/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
NEW INSERT MEDIA
FragranceNet PIP
Internet retailer FragranceNet.com Inc. has started a package insert program. This audience of men (40%) and women (60%) has a median age of 35 and a $50,000 average annual income. Inserts as large as 5-1/2 by 8-1/2 inches will be included in 480,000 annual package shipments. Overweight charges of $10/M apply for inserts weighing more than .25 ounce.
Price: $60/M
Contact: List Services Corp., Jim Glasser at 203-791-4149 or [email protected]
SPECIALS!
Bauer Publishing Enhanced Master File
New test mailers receive a $10/M discount off the Bauer Publishing Enhanced Master File. A total of 688,394 subscribers are available, including subscribers to various soap opera magazines. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Network
