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Chief Marketer Staff

  • USDA Funds DM Projects in Two States

    The U.S. Department of Agriculture has awarded more than $80,000 to two states to help fund projects to promote direct marketing among farmers.

  • DoubleClick Sale Completed

    The $1.1 billion sale of DoubleClick Inc. to Hellman & Friedman LLC and JMI Equity has been completed.

  • Short Cuts

    The board of directors of online ad serving company Traffix, Inc. has declared a dividend on its common stock of eight cents per share per share to shareholders of record as of Aug.1, payable on or about Aug. 10.

  • List and Database News

    Scientific American Mind Newly available, this file offers 11,000 94% direct-mail-sold subscribers to this new quarterly magazine. Selections: Business address, home address, gender, paid, source, state/SCF/ZIP Price: $105/M Contact: Lake Group Media …

  • Seven Do’s for Promotional Product Fulfillment

    Using promotional products is a proven way to boost brand loyalty, but a poorly planned or executed promotion can ruin the brand’s image, said Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association, a trade group based in Alexandria, VA. “The receipt of the wrong color or size T-shirt or hat may be the reason for the consumer to switch brands,” Quinn said. He offers the following tips to ensure the success of a promotional product fulfillment program:

  • Getting Out the Goods Faster, Cheaper—and With Precision

    While terms like “systems integration” and “supply chain efficiency” have long been catchphrases in the distribution and fulfillment side of business, now they’re cropping up in promotion circles as that logistics mentality migrates to more marketers.

  • Listline e-Newsletter 07/13/05

    DM2 has been named list manager for all of Watt Publishing’s14
    publications covering the agriculture, food processing and woodworking
    markets.

  • Colgate-Palmolive Sells Detergents to Phoenix Brands

    Colgate-Palmolive Co. has agreed to sell its North American heavy-duty laundry detergent brands to Phoenix Brands LLC. The sales includes the brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start as well as the license of the Ajax brand for …

  • Agencies

    Target Readies Vertical Fashion Show

    Target Stores will turn New York City’s Rockefeller Center into a vertical catwalk for a p.r.-driven fashion show next week. Target’s July 27 stunt will feature 15 acrobats (in harnesses) walking down nine floors of Rockefeller Center in clothing from …

  • Home Depot Readies $25 Million Playground Building Blitz

    The Home Depot is gearing up a $25 million, three-year plan to refurbish 1,000 playgrounds in 1,000 days with KaBOOM, a non-profit group that builds playgrounds in poor neighborhoods. A founding partner of KaBOOM since 1996, Home Depot will donate $25 …