* Watt Publishing
* Leichtung Workshops
* Discovery Girls Canadian
* Trimzone U.S. Diet Buyers
* Casual Living
* Arthritis Today
LISTS UNDER NEW MANAGEMENT
Watt Publishing
DM2 has been named list manager for all of Watt Publishing’s14 publications covering the agriculture, food processing and woodworking markets. DM2 previously managed the woodworking publications, and will now manage Watt’s 11 agrifood titles including Watt Poultry USA, Meat Processing and Feed Management for both postal and e-mail rental. The e-mail names are new to market. The agrifood files represent 150,000 names, and were previously managed by Edith Roman.
Selections: Business type, job function/title, sales volume and purchase authority.
Price: $600 flat fee for Egg Industry; $135/M to $250/M base for other titles
Contact: DM2, Lisa Slusher at 800-323-4958, ext.8366 or [email protected]
Leichtung Workshops
The 9,958 name file of buyers of woodworking tools, accessories, kits, plans and crafts is now managed by Names and Addresses Inc.; it was previously handled by NRL.
Selections: $100+, $75+, $50+, and $25+ buyers; gender; SCF/State/Zip
Price: $95/M
Contact: NAI, Jeff Dunn at 847-850-1012 or [email protected]
NEW LISTS
Discovery Girls Canadian
Millard Group now offers this list of 8,473 active Canadian subscribers to this magazine for pre-teen girls. Topics covered include school issues, fashion, sports and technology. Eighty-eight percent of readers have siblings who are sisters.
Selections: 12-, 6- and 3-month buyers, province, source
Price: $110/M
Contact: Millard Group, Tisha Tyler, 603-924-9262 or [email protected]
Trimzone U.S. Diet Buyers
The Impulse Media division of RMI is introducing this new file of 5,431 diet buyers from May 2005. The Trimzone product is advertised to boost your body’s natural ability to burn off excess fat. Eighty-one percent of the file is identified as female.
Selections: Gender, State/SCF/Zip
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW SELECTS
Casual Living
Selects for apparel and gift buyers from the last 12 months have been added to the Casual Living catalog file. The overall count for last-12-month buyers is 406,443. Ninety-five percent of these customers are women who spent an average of $90 per order.
Additional selections: Product categories, credit card, multibuyers, dollar ranges, state/SCF/ZIP
Price: $114/M (last-12-month buyers)
Contact: Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
SPECIALS!
Arthritis Today
Selects are half price on the Arthritis Today magazine file for all new catalog tests until July 31. Nearly 100,000 names are available. Contact ALC Data Management, Rich DiVirgilio at 914-524-5227 or [email protected]
Network
