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Chief Marketer Staff

  • Agencies

    Chella’s New E-Zine is a Thing of Beauty

    Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And now it has a monthly e-zine.

  • Agencies

    How to Write E-Zine Teaser Copy—Ten Tips

    As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied.

  • Agencies

    An Eight-Point Checklist for Building Your List

    Want to build your e-zine list? All the Here’s some quick tips on how:

  • Rumors Abound on Pepsi Bid for Danone

    Speculation continues that PepsiCo, Inc. is planning a bid for French food company Groupe Danone SA, with both companies declining to comment. Shares in Danone, the world’s largest dairy-products maker and No. 2 bottled water producer, soared Tuesday up …

  • Food Marketers Rally to Avoid Kids’ Marketing Bans

    Food marketers are trying to stiffen up self-regulation of kids marketing in an effort to avoid government restrictions. Food companies, industry associations, advocacy groups and legislators met last week to discuss how marketing food to kids …

  • DMers Look to Hire: Survey

    Seven in ten direct marketers are planning on adding staff during the third quarter, compared with 66% during the last quarter, according to an employment survey

  • Golf Warehouse Spurs Sportsman’s Guide’s Fortunes

    The Sportsman’s Guide recorded a better-than-forecast second quarter, largely due to sales within its Golf Warehouse operations. The outdoor merchandise marketer had anticipated sales of $56 million for the quarter, up from $39.6 million a year ago.

  • International Paper Mulls Divestitures, Including Catalog Paper Biz

    International Paper will focus on its uncoated papers and industrial and consumer packaging operations, and is exploring options for other parts of its portfolio, including its catalog, insert and magazine division.

  • Home Depot to Acquire National Waterworks

    The Home Depot will acquire National Waterworks Holdings Inc., a water and wastewater transmission products marketers. National Waterworks will operate as part of The Home Depot Supply.

  • Travelzoo Flies High in Second Quarter

    Travelzoo, an online firm that offers travel packages, reported second-quarter revenue of $12.3 million, up from $7.2 million a year ago