Chief Marketer Staff, Author at Chief Marketer

ChoicePoint Net Income Up Slightly in Quarter

ChoicePoint Inc. reported net income of $36.4 million for the second quarter, up slightly from $36.3 million last year.

Blair Posts Income Gain

Blair Corp. reported net income of $6.1 million for the second quarter, up from $5 million last year.

Euro RSCG 4D Names Hamm Exec. Creative Director

Listline e-Newsletter 07/20/05

MeritDirect now manages U.S. Tech’s postal master file. It names 118,792
subscribers to this monthly high-tech newspaper for design engineers and
manufacturing/production managers.

Agencies

Merchant911 Arms Little Guys for the Fraud Fight

From Congress to cardholders, everyone is up in arms about recent thefts of personal data from merchants, credit card processors and other data aggregators. The latest hack-and-grab crime wave began in February with the revelation that fraudsters scammed 100,000 accounts from ChoicePoint inc. and culminated—one hopes—in June with the discovery of a potential 40-million card cyberheist from a third-party processor for Visa, MasterCard and others.

Agencies

Saffron Rouge Looks Good in Beauty Market

Saffron Rouge takes a holistic approach to the beauty market, offering certified organic skincare and aromatherapy items over the Web. And CEO Jeff Binder is similarly holistic about his company

Agencies

StairCycle Wins Ten Million Yahoo Views

Craig Ridenhour’s business start-up began small, with conversations in a Phoenix doctor’s office seven years ago. But it took a turn for the big time in June when StairCycle Innovations was named winner of the Yahoo! Search Marketing “Think Big” contest for small entrepreneurs. Between national press interviews, photo ops in Times Square with Sir Richard Branson– who judged the final round of contestants picked from 8,000 applicants– and the award of 10 million free ad impressions across the Yahoo! network, “It was the craziest day of my life, and the best,” says Ridenhour.

Agencies

Glitzy Incentives Can Disappoint Consumers

A house, a car, a trip to outer space or free airline tickets can be attractive incentives and draw hundreds, if not thousands, of consumers, but when the impact hits consumers’ wallets, the thrill can turn ugly. This month, American Airlines awarded …

Agencies

Gap, Inc. Business Direct Launches Corporate Apparel Catalog

Gap, Inc. Business Direct is out with a new corporate apparel catalog targeting small and large companies in search of logo apparel to use as rewards or to outfit staff members. The specialty retailer launched its first-ever corporate apparel …