Chief Marketer Staff

• Special Report: E-mail

  Marketers are people too. That may be why, when they think of e-mail,
  their thoughts so often center on the barriers to getting delivered.
  They fixate on CAN-SPAM compliance, and opt-in opportunities, and the
  filters that Internet service providers and e-mail services like Hotmail
  set up to shield their users from illicit (or just unwanted)
  communications.

• Special Report: Publishing

  Welcome to Our Special Report on Publishing
  Welcome to the first special report from Direct Listline.

  This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles.

  In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments.

• Special Report: Marketing to Children

  Welcome to Our Special Report on Marketing to Children
  Welcome to the latest in a series of special reports from Direct Listline.

  This edition is about marketing to children, a growing population with growing buying power.

  In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time.

• Special Report: Health and Beauty Marketing

  Welcome to the latest in a series of special reports from Direct
  Listline.
  This edition is about health and beauty marketing.
  In this special, we explore how to reach one of the hot new markets for
  health and cosmetic products of all types, and how to drill down to
  ethnic segments. We also report on trends and offer statistics on the
  market in general.

• Special Report: Continuity Marketing

  Welcome to the latest in a series of special reports from Direct
  Listline.

  This edition is about the marketing of continuity programs.

  In this special, we explore how continuities can be a profitable way to
  connect with buyers who have specific lifestyle interests or needs that
  must be replenished regularly. We also look at trends and statistics in
  the market, including the internal dilemma of negative vs. positive
  option.

• Special Report: Catalog Marketing

  Video may have killed the radio star, but it looks like print catalogs
  and the Internet have a much more symbiotic relationship.

  About half of consumers shop by catalogs and online. Forrester Research
  predicts 2005 might be the year when U.S. Internet sales surpass those
  of mail order catalogs. However, good old-fashioned print catalogs will
  still generate many of those online revenues.

• Listline e-Newsletter 07/26/05

  MKTG Services has been named list manager by JupiterImages Corp., a
  stock photography and artwork firm. The file contains 623,939
  subscribers, with postal and e-mail addresses available. The source is
  online registration.

• Agencies

  Nickelodeon and WNBA Partner to Push Fitness

  Nickelodeon is in its first partnership with the Women’s National Basketball Association to bring its Let’s Just Play initiative to the sport. The deal calls for Nick’s sponsorship of the WNBA Be Fit Tour, part of the league’s …

• Agencies

  Milwaukee’s Best Light Sponsors “World’s Largest Poker Table”

  SABMiller’s Milwaukee’s Best Light beer is sponsoring the national tour of the “World’s Largest Poker Table,” with a goal to deliver the brand to a broader national audience. The tour is part of the DVD premiere of poker tutorial WiseGuys on Texas …

• Agencies

  Videophones Get Placement Via Sci Fi Channel, Sweeps

  The Sci Fi Channel is giving videophones a new name via a product placement deal on the network’s popular science fiction series Stargate SG-1 and Stargate Atlantis. The videophone, developed by communications service provider 8×8, Inc., will be …