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Chief Marketer Staff

  • DMA LAUDS U.S. COURT RULING ON CALIFORNIA FAX LAW

    The Direct Marketing Association said it is pleased with Monday’s US District Court decision that California’s fax-ban law as it applies to interstate faxes is pre-empted by federal laws.

  • DRAFT CHICAGO PROMOTES THREE TO VP

    Draft Inc. has promoted Melissa Clemente, Tina Cline and Holly Quinn to vice president.

  • TRAFFIX RESULTS UP FOR FOURTH Q, YEAR

    Interactive Media company Traffix Inc. posted net revenue for the fourth fiscal quarter ended Nov. 30, 2005 of $16.6 million, an increase of 54% from $10.8 million for the comparable quarter of fiscal 2004.

  • Stay Tuned for an Important DM Message

    THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business

  • TIMELINE

    Feb. 7, 2006 The Talbots Inc. said it will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash, beating out rival suitor Liz

  • Crashing Through the Blog-cade

    WHAT’S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why

  • Burned DMer Sues George Foreman

    FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

  • Experian’s Kiebala Starts Own Firm

    GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established

  • The Big Brands Still Don’t Get It

    HERE’S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out.

    The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman’s hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

  • Something Happened

    MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when