Chief Marketer Staff

• Abacus Names Fetter Senior Vice President

  Abacus has named Bob Fetter senior vice president of data management services.

• Mokrynski, STG Form Print Ad Acquisition Program

  Mokrynski Direct and STG Media have joined forces to develop a space ad customer acquisition program.

• Short Cuts

  ASAR Enterprises, an online giftware marketer, has chosen Zunch Communications, Inc. to provide search engine marketing services. …

• Listline e-Newletter 03/08/06

  ALC Data Management now oversees three files for the American Diabetes
  Association. Some 1.2 million names are on the organization’s donor
  list; 550,000 on the residential program file; and 37,580 buyers on the
  Gift of Hope catalog file, which also includes 5,676 names from the last
  12 months.

• Agencies

  Citibank Cashes in with Contests and Sumo Wrestlers

  Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.

• Agencies

  Search Engines Dangle Rewards To Capture Users

  Internet companies are dangling a variety of prizes as part of a growing effort to entice new users to visit its search engines.

• Agencies

  Gillette Boosts Fusion Via Apprentice Sponsorship

  Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.

• Anti-Tobacco Lawsuit Escalates

  Tobacco rivals last week offered their support to Lorillard Tobacco Co. in the appeal of its four-year-old lawsuit against anti-tobacco marketing group American Legacy Foundation.

• Agencies

  Borders Rewards Customers Via Loyalty Program

  Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.

• Agencies

  Baskin-Robbins Links Beverage Line With Online Gaming

  Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.