* American Diabetes Association
* Harris Seeds
* Bauer Publishing Enhanced Entertainment
* Opted-in Puerto Rico Consumer E-mail and Postal
* Automotive Repair Correspondence Course Buyers
* Main Street Wifestyles
* Datarich Double Verified in Category Magazine Subs
* Woodmaster Tools
LISTS UNDER NEW MANAGEMENT
American Diabetes Association
ALC Data Management now oversees three files for the American Diabetes Association. Some 1.2 million names are on the organization’s donor list; 550,000 on the residential program file; and 37,580 buyers on the Gift of Hope catalog file, which also includes 5,676 names from the last 12 months. No telemarketing is allowed. Specialized Fundraising Services Inc. had been managing this account.
Selections: Donation amount (ranges), gender, state/SCF/ZIP
Price: $65/M (donors); $75/M (buyers)
Contact: ALC Data Management, Daniel Chincarini at 609-580-2707 or [email protected]
Harris Seeds
Names and Addresses Inc. has become Harris Seeds’ list manager. Some 23,461 buyers from the last 12 months are identified. The average sale was $40 for seeds and other gardening supplies. Men placed roughly two-thirds of these orders. Direct mail is the source. RMI Direct Marketing Inc. was the previous list manager.
Selections: Gender, $25-plus/$50-plus buyers, state/SCF/ZIP
Sample usage: American Gardener Response, Dutch Gardens, John Scheepers, Mother Earth News, Ogden Group, Breck’s, Gardens Alive, Mantis, National Home Gardening Club, Park Seed, Compostumbler, Gardener’s Marketplace, Miller Nurseries, Northern Tool and Equipment, Red Cooper
Price: $95/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]
NEW LISTS
Bauer Publishing Enhanced Entertainment
More than 200,000 active subscribers are named on this master file. All of Bauer’s entertainment magazine subs were combined and deduped to build this list. Readers of Touch Weekly, Life and Style, ABC Soaps in Depth, and CBS Soaps in Depth are named here. Sources include insert media, the Internet and direct-to-publisher direct mail.
Selections: Hotlines, renewals, adult’s/child’s age and gender, presence of children, number of children, income, lifestyle, mail order buyers, donors, religion/ethnicity, gender, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Opted-in Puerto Rico Consumer E-mail and Postal
Some 279,339 names have been assembled on the Opted-In Puerto Rico Consumer and E-mail and Postal master file. The sources include a Web site network, online and offline surveys, product warranty registrations and public records, including census data. Volume discounts are offered.
Selections: Adult’s/child’s age, donors, credit card buyers, demographic, dwelling type, finance, gender, homeowner, income, interests and hobbies, length of residence, lifestyle, mail order buyers, marital status, number of children, occupation, telephone numbers, regional, social class
Price: $240/M (10,000 to 25,000 e-mail addresses)
Contact: Morgan Direct Inc., Liz Crowfoot at 336-851-5463, ext. 206 or [email protected]
Automotive Repair Correspondence Course Buyers
Nearly 90,000 adults who took automotive repair correspondence courses are named here. They paid $100 for instruction on automotive and diesel technology, collision repair and refinishing, among other topics. Direct mail is the sole source.
Selections: Monthly hotline, gender, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: All-n-One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
Main Street Wifestyles
Mostly married women with children are identified on Main Street Wifestyles, a list with some 3.5 million names. This file has been enhanced with new mover, new telephone connection, new birth and newly issued credit card data. Sources include direct mail, infomercials, space advertising and telemarketing.
Selections: Dwelling type, length of residence, household income, hotline, gender, lifestyle, marital status, telephone numbers, presence of children, recency, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Datarich Double Verified in Category Magazine Subs
The names of several types of magazine subscribers can be found among the files in this group. For example, the Chop, Slice and Dice Cooking Magazine Readers file contains 1.7 million subs. Other files identify subscribers to magazines targeting pet owners, gardeners, collectors, travelers and fitness buffs. The sources are direct mail, including mail order buyers and surveys. Demographic data has been overlaid.
Selections: Age ranges/exact, income, length of residence, credit card, monthly new movers, state/SCF/ZIP
Price: $77/M
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
UPDATED LISTS
Woodmaster Tools
A 13-months plus segment including 36,282 buyers and inquirers has been added to the Woodmaster Tools list. These individuals are woodworkers. The average unit of sale was $2,000. The source is 90% direct mail.
Selections: Gender, state/SCF/ZIP
Price: $80/M (13-months plus)
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or [email protected]
Network
