Chief Marketer Staff

• Google Proposes Blanket $90 Million Click-Fraud Settlement

  Google announced late Wednesday that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud.

• Listline e-Newletter 03/10/06

  Financial Group Media Inc. has appointed DM2 to manage the Financial
  Services Database. It contains the names and postal addresses of more
  than 1.4 million insurance agents and financial services specialists.

• Live from the PMA: Coke Eyes Its Rewards Program for Expansion

  A Coca-Cola executive said yesterday that the early success of its new consumer rewards program may be the impetus to roll the program out across other brands.

• Snapple Deal Falls Short, NYC Looks to Renegotiate

  New York City plans to renegotiate its controversial deal with Snapple after sales fell far short of expectations in city-owned buildings.

• Agencies

  1-800-Flowers Entices Customers with Trip to Ireland

  1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle.

• News Briefs

  TAMPICO BEVERAGES: Chicago, has promoted Richard M. Ross to…VIRGIN ENTERTAINMENT GROUP: North America has promoted Dee Mc Laughlin to…

• Agencies

  Wonka-Style ‘Purple Ticket’ Pushes Prince Album Sales

  Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince’s newest album 3121.

• Agencies

  Arby’s, Ace Join Apprentice Roster

  Brands are coming out in full force to promote their upcoming appearances on NBC’s hit reality show The Apprentice, with Arby’s Restaurant Group and Ace Hardware on tap for show sponsorships the first half of April.

• Listline e-Newsletter 03/09/06

  Names and Addresses Inc. has assumed management of the Miller Nurseries
  list. Some 47,119 buyers and 24,718 catalog requesters are available
  from the last 12 months.

• Live from the PMA: McDonald’s to Launch Global Casting Call

  McDonald’s Corp. will launch a “global casting call” for consumers to submit stories about themselves with photographs to the company’s Web site. And the tales with the most cachet will be added on to the restaurant chain’s fast food bags.